Practical Case Studies, Research and Training for Marketers

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MECLABS Quick Win Intensive

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VP layers

Ask MarketingSherpa: Value proposition layers versus communicating the value prop concisely

August 1 2019 — MarketingSherpa answers these questions: Is it common to present the value proposition in layers or should it be communicated more concisely? How early in the user journey should the value proposition be presented? Is it typically done on the homepage? Do you have examples ...  

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A/B Testing in Digital Marketing: Example of four-step hypothesis framework

July 25, 2019 — Hypotheses help you discover the accuracy of insights from your qualitative research. See a working example.

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The Most Popular Articles about Inbound Marketing from MarketingSherpa’s 20 Years of Reporting

July 18, 2019 — Boost your results with the age-old wisdom from our most popular articles about inbound marketing.

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